The newly launched TVC conceptualised by BBDO showcases a younger couple within the midst of a tiring day working from residence wishing for a change of temper. Out of nowhere, seems Jagmag with massive vivid eyes and LED lights throughout his jacket who utterly transforms their residence area with Crompton’s Star Lord Ceiling Lights. Completely amazed at this magical being, they begin wishing for a distinct temper lighting and Jagmag, ever so enchanting, switches up the room’s look and vibe based mostly on their temper. Jagmag then ends the movie with the message of “Temper Jaisa, Lighting Vaisa”.
Pragya Bijalwan, chief advertising officer, Crompton Greaves Shopper Electricals stated, “We’re thrilled to launch our 3-in-1 Star Lord marketing campaign with our very personal genie, Jagmag who can be granting the needs of many home-owners to satisfy their on a regular basis lighting wants / needs based mostly on the wide-array of actions they’ve deliberate by means of the day. We wished to seek out an fascinating and interesting method to construct the story of our new product and this movie does simply that with a contemporary twist to our standard model of communication. The narrative very curiously communicates Crompton’s new-age innovation that may magically rework not only one’s residence, but additionally one’s temper in a inventive and playful method. We’re certainly assured that this new inventive twist will additional improve our join with customers.”
Hemant Shringy, chief inventive officer – BBDO India stated, “Crompton has been main improvements on the planet of lights, followers and home equipment. And it is superb how on a regular basis improvements can have a magical impression. Crompton’s Star Lord is one such innovation. With a easy toggle of a swap, it will possibly elevate your area as per your wants. If that is not Genie-like, what’s?”