British Airways has launched a Diwali advertising and marketing marketing campaign titled ‘The Best Reward’, to encourage closing minute flyers to current their relations the current of themselves this festive season. Conceptualised by Ogilvy, the advertising and marketing marketing campaign objectives to throw gentle on how visiting ones family all through festivities is a a lot larger pleasure, since most people had been separated from their households for virtually two years.
The film accommodates a youthful Indian man, dwelling overseas, looking out for Diwali presents to ship residence, to completely completely different members of his family. However, he thinks of how each of them would outgrow their likes and reject his presents as too expensive, retro or pointless. Co-incidently, he touches some glitter saved for wrapping presents and sees an airplane inside the sky. This makes him realise that ther is likely to be no larger current for his family, than his presence at residence.
Shouvik Roy, president and head of office, Ogilvy India – North, talked about, “Journey is a fragile subject inside the new common, and we wished to respect these sensibilities whereas addressing the buyer ask. British Airways has on a regular basis instructed human tales, and it’s been our pleasure to write down down the next chapter.”
Ritu Sharda, CCO, Ogilvy India – North, talked about, “Every Diwali, we uncover good pleasure in gifting one factor to our relations! Nonetheless, we moreover uncover it most exasperating, attempting to find out the correct current for each of them. Our new film addresses every these insights with a stupendous message – that the easiest current that you possibly can give this Diwali is you.”
Moran Birger, head of product sales, British Airways – South Asia, Heart East and Africa, talked about, “We wish to need a actually Joyful Diwali to all our shoppers in India and overseas who’re celebrating the competitors. A number of our shoppers have been separated from family and mates abroad for a extremely prolonged time period. Now we’ve got launched some thrilling provides for anyone desirous to plan a go to this Diwali, whereas benefiting from these good provides. British Airways’ versatile reserving protection moreover offers our shoppers reassurance if their plans change.”
Shopper: British Airways
Creative: Ritu Sharda, Soumya Nagabhushan, Kartikeya Dixit
Account administration: Shouvik Roy, Atif Rahman, Prashant Panwar
Planning employees: Rohitash Srivastava, Himanjal Patil
Manufacturing house: Magic Discipline
Director: Aman Sachdeva
Producer: Mayur Patel