Brightcom Group acquires MediaMint for Rs. 566 crores, Advertising and marketing & Promoting Information, ET BrandEquity

Brightcom Group has introduced the signing of a definitive share buy settlement to accumulate 100 per cent of Vuchi Media, working below the model identify MediaMint.MediaMint is an end-to-end digital consulting and digital operations supplier specialising in advert operations, marketing campaign administration, inventive companies, information analytics, platform assist, dev ops, and extra.

In response to a press assertion, Brightcom Group acquired MediaMint for about Rs 566 crore in money and inventory.

MediaMint’s management crew, together with Neelima Marupuru, Anush Kumar, Jason Riback and Aashay Paradkar, will proceed to assist information the enterprise. Aditya Vuchi, co-founder, will keep on for six months to make sure a easy transition.

The addition of MediaMint’s digital advertising and marketing operations expertise will strengthen the Brightcom group’s backend in supporting the anticipated sharp progress of the enterprise throughout varied sub-sectors of digital promoting and media.

“MediaMint will allow us to construct extra strong options and produce them to our prospects quicker. Moreover, we see the potential for robust natural progress in MediaMint’s backend companies enterprise as nicely. They’ve constructed a wonderful operation that may scale simply as a result of their top quality techniques. Additional, the acquisition enhances our M&A technique by having a extra strong backend assist mannequin to enhance future targets’ working efficiencies and expedite different synergy realisation efforts. The MediaMint acquisition might be instantly and meaningfully accretive to our earnings,” stated Suresh Reddy, chairman, Brightcom Group.

Neelima Marupuru, co-founder, MediaMint stated, “We’re excited to affix the Brightcom Group. Brightcom’s historical past of growing and rising know-how and operations enterprise suits nicely with our ambition to develop the capabilities and entry to expertise in new areas.”

Jason Riback, president at MediaMint stated, “Our purchasers will proceed to depend on the identical nice service and assist from MediaMint, and we are going to now have the capability to speed up, much more, to boost the flexibleness, scalability and effectivity we endeavour to ship to enterprise leaders all over the world. We sit up for working alongside the BCG crew to drive long run progress on the mixed firm.”

“MediaMint’s founders Aditya and Neelima, together with the corporate’s govt administration crew, have constructed a top-tier organisation. We consider including them to the BCG household will profit all events. I wish to take this chance to welcome them to our group,” stated Peshwa Acharya, president, Brightcom Group.

MediaMint’s Income for the FY22 March ending is anticipated to be Rs 187 crore.

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