What does ‘progress’ imply to you?
It’s a time period that’s subjective, but so overarching that it all the time stems from a wish to study extra, develop extra, and set highly effective finish objectives for oneself.
Constructing on this ideology, Audi India introduced 5 trailblazing personalities throughout numerous sides of life to the forefront, and impressed a brand new period of innovation utilizing their instance.
The #AStoryOfProgress marketing campaign celebrates these changemakers and narrates their particular person journeys by means of the neo-lens of sustainability, design, and efficiency.
“Progress is the drive to develop with each expertise” – Virat Kohli, Indian Worldwide Cricketer
To him, #LivingProgress is all about acutely aware dwelling.
As an important participant of the Indian worldwide cricket group, he believes that progress on the pitch can solely be achieved when progress is made on a private stage.
Whether or not it’s consuming mindfully or dwelling holistically, his dedication to be the perfect model of himself is what has made him primary on the sphere.
“Residing progress begins with a single aware act” – Dia Mirza, Filmmaker, Eco-investor, and UN Goodwill Ambassador
Progress means various things to totally different folks.
For Dia Mirza, progress implies a greater tomorrow.
As a UN Ambassador, she had the chance to work on the ‘beat plastic’ marketing campaign that led to the historic ban on 21 single-use plastics in India.
She believes that by incorporating mindfulness into our every day routines, we are able to depart behind a cleaner world for future generations to stay in.
“We don’t want 10% of the planet to be 100% sustainable, we’d like 100% of the planet to be 10% sustainable” – Nayantara Jain, Marine Conservationist and Government Director at Reef Watch India
Nayantara’s story of progress is rooted in her dedication to conserving and making the ocean a greater place.
She has been researching and restoring coral reefs, and dealing with the youth of southern coastal India to equip them with the flexibility to stay a sustainable way of life.
“Progress is outlined by reaching your objectives with out giving up in your beliefs” – Prateek Sadhu, Chef
His philosophy of progress is impressed by the kitchen, the place he’s always evolving to create new cooking methods which can be extra eco-conscious.
Deeply pushed by his ardour for meals, Prateek Sadhu is all about practising aware and accountable gastronomy for a greater tomorrow.
“The Audi e-tron is the proper instance of sustainable progress”, – Balbir Singh Dhillon
At Audi, the model’s stance is that progress means cumulative progress.
The model believes in scouting alternatives for progress in areas the place others would possibly solely see challenges or hardships.
This initiative is a part of Audi’s bigger world marketing campaign – tailor-made to resonate with the Indian viewers and instil motivation for constructive change in them.
What’s your story of progress?
With a clutter-breaking marketing campaign within the mobility section, Audi India goes past simply vehicles to have a good time changemakers and champion conversations round sustainability, design, and efficiency.
Actually setting an instance on the best way to lead a acutely aware way of life whereas concurrently driving a mindset change for a progressive and new-age India!
