At the present time in search advertising historical past: February 28


In 2017, DMOZ – The Open Listing Undertaking that used human editors to arrange web sites — introduced it was closing as of March 14.

By this time, DMOZ had been principally forgotten as a useful resource. Maybe the largest shock was that it took so lengthy.

DMOZ was born in June 1998 as “GnuHoo,” then shortly modified to “NewHoo,” a rival to the Yahoo Listing on the time. It was acquired by Netscape in November 1998 and renamed the Netscape Open Listing. Later that month, AOL acquired Netscape, giving AOL management of The Open Listing.

Learn all about it in RIP DMOZ: The Open Listing Undertaking is closing.

Additionally on this present day

New enterprise openings almost match pre-pandemic ranges, Yelp says

2022: Nonetheless, most main cities truly skilled a lower in openings.

Etsy sellers to pay 30% increased transaction charges starting in April

2022: A “appreciable portion” of the income from the payment enhance could be reinvested into {the marketplace}.

New Google Lighthouse extension for Firefox goes dwell

2020: Firefox had not but reviewed the extension, so it received robotically categorized as “not a Beneficial Extension.” 

Optimization scores, suggestions and their influence on Google Associate companies

2020: Google stated Associate companies would proceed to have “management and autonomy” because it put extra emphasis on auto-generated suggestions.

2020: Google was about to start treating the nofollow hyperlink attribute as a touch, relatively than a directive, for crawling and indexing.

Google experiments with public search profile playing cards

2020: Restricted to India, the Google+-like function gave private manufacturers and people some management over their very own search outcomes.

In function battle with Google, Yelp improves restaurant waitlist performance

2020: Yelp was rolling out its Notify Me function, which supported Yelp Waitlist.

Google’s CTR reply simply what you’d count on, and because of this SEOs go bananas

2019: Would Google give us a transparent assertion that outright stated it doesn’t at present use CTR straight of their core search rating algorithm? After all not.

Google opens criticism kind to crack down on faux data in Maps

2019: Google launched the Enterprise Redressal Grievance Kind to permit searchers and customers to report fraudulent exercise referring to companies Google Maps.

Amazon extends Sponsored Merchandise to AmazonFresh for CPG manufacturers

2019: Shopper packaged items manufacturers may lengthen their campaigns to their merchandise offered within the AmazonFresh supply program.

2018: Multifaceted featured snippets could be surfaced for queries that had been sufficiently broad sufficient to permit for multiple interpretation of what was submitted. 

Rand Fishkin leaves Moz, declares a brand new start-up

2018: After 17 years of working on the firm he co-founded, Fishkin was beginning a brand new firm round influencer and viewers intelligence.

Research: 11 voice search rating components analyzed

2018: 63.6% of voice search outcomes didn’t use Schema in any respect. 

Google offers search engine optimization recommendations on how one can deal with day-long web site closures

2017: Ideas from Google’s John Mueller on what to do for those who wanted to show off your web site for a time period and nervous your Google rankings will drop. 

After uncommon Google affirmation of on-site penalty, Pure Information is again in Google’s index

2017: confirmed being reincluded within the Google index after being deindexed final week.

Now Official: Google Provides Restaurant Menus To Search Outcomes

2014: Google introduced that it’s now displaying restaurant menus as a OneBox-style reply on the prime of its U.S. search outcomes.

AdWords Cell App Obtain Campaigns Get Deeper Reporting In Google Analytics

2014: New studies on cellular app marketing campaign efficiency included day components, vacation spot URLs and key phrase positions.

Tweet Displaying How Google Itself Is A “Scraper Website” Goes Massively Viral

2014: Dan Barker did a seek for [what is a scraper site], which introduced up Google’s personal net definition on the prime of the outcomes, which technically outranked the unique supply of the content material.

New Bing Advertisements Editor Model Now Out there

2014: New options included the power to rename campaigns and advert teams within the Browser pane.

Search In Pics: Yahoo’s nineteenth Birthday Cake, Google Jugglers & Canadian KitKat Android Statue

2014: The newest photos displaying what individuals eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve, and extra.

Google Testing Android/Chromebook-Like Navigation Factor For Net Website

2013: Google was testing one other navigation methodology to search out all the assorted Google companies and merchandise.

Fb Shares How Folks Are Utilizing Graph Search: Discovering Pals Tops Checklist

2013: Fb recommended some methods to transcend that, for many who had the brand new search function.

Bing Maps Provides Selection Of Hello-Res Picture Enhancements

2013: The prime function that Bing was touting concerned what it calls “prime of the world” imagery — these hi-res, top-down photos. 

Majestic search engine optimization Now Helps 9 Languages

2013: The languages they at present help included English, Chinese language, German, Spanish, French, Italian, Polish, Brazilian Portuguese and Russian.

New German Legislation Will Enable Free “Snippets” By Search Engines, However Uncertainty Stays

2013: A proposed German copyright regulation wouldn’t require search engines like google and yahoo like Google to pay to point out brief summaries of stories content material. However uncertainty remained about how a lot is likely to be “an excessive amount of” and require a license.

In One other “Proper to Be Forgotten” Case, UK Officers Threaten Authorized Motion Towards Folks Posting Footage Of Convicted Killer

2013: UK Legal professional Common Dominic Grieve threatened authorized motion towards anybody posting photos of convicted killer Jon Venables on-line.

Bing Webmaster Instruments API Now Out there

2012: This function allowed site owners to simply use Bing WMT knowledge in different places.

Microsoft And Nokia Unify Maps On PC, Cell

2012: Microsoft was relying closely on the Nokia-Navteq mapping and knowledge infrastructure. Nokia had made Ovi Maps rather more Bing-like in look.

Google: Cell Progress Occurring Sooner Than Anticipated

2011: Google CEO Eric Schmidt stated customers’ adoption of the corporate’s cellular companies has occurred extra shortly than executives anticipated.

Movies Of The First Googleplex

2011: Movies had been posted of the previous Google workplace from November 1999.

Search + Social Media Will increase CTR By 94 P.c: Report

2011: Practically 60% of instances that led to a purchase order start with search – and social media performed an more and more necessary position throughout consideration and particularly after a purchase order is made.

Placecast and AT&T Launch Geo-fenced Cell “ShopAlerts”

2011: This was opt-in “push” advertising by way of SMS or MMS tied to “geo-fences.”

Google Webmaster Instruments: Now On Your iGoogle Homepage

2008: Slightly than log into your Webmaster Instruments account, you can add the Webmaster Instruments gadget to your iGoogle web page and entry data from there.

Google Websites Launches: Replaces Jotspot With Workforce Sharing Software program

2008: Google launched Google Websites, mainly a relaunch of Jotspot however with many extra options.

Google Well being Formally Introduced This Morning

2008: Google stated it could not promote any private shopper data. Nonetheless, pages that weren’t a part of the patron well being profile would probably function advertisements.

Google Maps Tailgates Yahoo, Microsoft With Actual-Time Site visitors Data

2007: Google Maps has caught up with Yahoo and Microsoft in including dwell visitors reporting for america to their on-line mapping service.

Google Stepping Up Governmental Gross sales

2007: Google began a two-day gross sales occasion aimed on the U.S. authorities that reportedly introduced in “200 federal contractors, engineers and uniformed army members.”

Google Shopping for TV Scatter Items

2007: Google was trying to rent a head of nationwide TV gross sales in New York and dive into their TV advert play with “scatter stock,” advertisements that weren’t offered effectively upfront.

Yahoo Offers NOYDIR Decide-Out Of Yahoo Listing Titles & Descriptions

2007: You might now inform Yahoo to not use Yahoo Listing data to make a title and/or description on your net web page listings.

2007: 32% stated net video had too many commercials.

Is Voice And Cell Search Firm TellMe For Sale?

2007: Spoiler alert: It was. Microsoft acquired it March 14.

Monitoring Buries At Digg

2007: A brand new monitoring approach.

Keane, Head Of Promoting Gross sales Technique At Google Goes To CBS Interactive

2007: At Google for 4 years, Patrick Keane was “liable for growing and managing the strategic plans and relationships vital to rising Google’s promoting buyer base.”

February 2007: Search Engine Land’s Most Well-liked Tales

2007: The ten hottest tales from February 2007.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< February 27 | Search Advertising Historical past | February 29 >

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