Search Engine

At the present time in search advertising and marketing historical past: March 17

March 17, 2023

5 minute read

Google blocks 3.1 billion advertisements in a tumultuous 2020, says annual Adverts Security Report

2021: The report listed misinformation round COVID-19 and the political local weather, in addition to advert fraud, as prime issues.

2020: “SpecialAnnouncement” and “eventAttendanceMode” might assist companies present occasion updates within the search outcomes.

Yahoo and different Verizon-owned search websites favor Verizon media properties [Study]

2020: Examine in contrast rankings for a similar queries throughout six Bing-powered search websites, together with Bing itself.

Sellers begin feeling the strains on Amazon’s success programs amid coronavirus shopping for frenzy

2020: The corporate had halted shipments of non-essential objects to its warehouses and stopped most of its advertisements on Google.

Google to additional dilute actual match in AdWords; will ignore phrase order & perform phrases

2017: Not only for plurals anymore, shut variants would prolong to incorporate phrase ordering and performance phrases in inexact match key phrases.

Google receives search warrant for identities of everybody who searched crime sufferer’s identify

2017: Police in Minnesota obtained a court docket order requiring Google to expose the identities of people that looked for the identify or pictures of the native sufferer of monetary fraud.

DMOZ has formally closed after almost 19 years

2017: The closure marked the ultimate finish of a chapter of people attempting to prepare the net.

Search in Pics: Inexperienced GoogleBot, Google swings & hammock & a mini Google pool

2017: The most recent pictures displaying what individuals eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve and extra.

Google Strongly Encouraging Site owners To Undertake Autocomplete On Types For Cellular

2015: Google stated site owners ought to implement autocomplete markup to enhance cell person conversions however didn’t say it might be a rating issue.

How Huge Will Google’s Cellular-Pleasant Replace Be? Greater Than Panda Or Penguin

2015: Google’s Zineb Ait Bahajji stated the mobile-friendly algorithm would affect extra websites than the Panda or Penguin algorithms.

AdWords High Movers Report Will get A Makeover

2015: Google up to date the High Movers report with a abstract to make it simpler to identify areas for enchancment.

Play The Google Feud Recreation & I Wager You’ll Lose

2015: Google Feud tailored the favored sport present, Household Feud, by utilizing Google autocomplete options.

Rating Profit To Making Your Web site SSL? Not But However Google’s Cutts Would Like To Make It Occur.

2014: Cutts didn’t say this was or could be a rating issue. He stated that he want to see it turn into a rating issue.

Matt Cutts: Google Cellular Queries Could Surpass PC Search This 12 months

2014: Google’s Matt Cutts stated he “wouldn’t be shocked” if cell search exceeded desktop queries by the tip of the yr.

Google Testing New Sponsored Buying Bins, With 3D View

2014: Google continued to experiment with Google Buying shows past the normal thumbnail field panel of Product Itemizing Adverts.

Google’s Matt Cutts Provides search engine marketing Recommendation For Occasions When Your Merchandise Go Out Of Inventory

2014: Cutts solutions: “What ought to websites do with pages for merchandise which are not out there?”

Examine: Researchers Blame Google Flu Developments Inaccuracies On Ongoing Algorithm Updates

2014: Researchers claimed the issue revolved round Google’s continuously up to date algorithms and the shortcoming of massive knowledge to provide, “Legitimate and dependable knowledge amenable for scientific evaluation.”

Bing Adverts Now Exhibits Zero-Click on Search Queries, Gives 20 To 40X Extra Information Than Earlier than

2014: Bing Adverts up to date the Search Time period Report (previously often called the Search Question Report), which housed the info on the phrases customers really typed earlier than clicking on an advert.

Google Webmaster Instruments Crawl Errors: How To Get Detailed Information From the API

2012: The information was tough to get to and the specifics of what was out there assorted primarily based on the way you retrieved it.

2011: Was Google readying a number of new “join an account” choices in Google Profiles?

2011: The corporate estimated that its serving to pages load sooner by a half a second or extra, when, beforehand, Google acknowledged that its code might delay web page masses by 12% on common.

YouTube Down, However Nonetheless Dominates On-line Video; Netflix Owns Film Watching

2011: Video watching was down on YouTube throughout February, however it nonetheless held a seemingly unsurmountable lead in viewers, video views, and time spent per viewer.

Pew: Yahoo And Google Rank Excessive On Record Of On-line Political Information Sources

2011: Of the 24% of Individuals who obtained most of their political information from the Web, 20% cited Yahoo as their major supply of stories. Google got here in subsequent at 13%.

Microsoft Extra “Moral” Than Apple, Google, Yahoo, Fb

2011: That was in accordance with the Ethisphere Institute, which produced an annual checklist of “world’s most moral firms.”

2011: Some Fb builders had been receiving emails from Fb to take away the Google AdSense advertisements they’d on their apps.

FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’

2010: “Google constantly tells the general public to ‘simply belief us.’ However primarily based on my observations, I don’t consider shopper privateness performed any vital function within the launch of Buzz.”

Google TV Platform In Testing, Says New York Occasions

2010: Extra particulars on Google’s plans to achieve a stronger foothold in individuals’s dwelling rooms.

Now View The Night time Sky In Bing Maps

2010: Microsoft’s “WorldWide Telescope” was built-in into the Silverlight model of Bing Maps.

2010: You’ll see outcomes of the individuals, occasions, teams and Pages you had been linked to plus the connections of your pals and globally related outcomes.

How Many 301s Are Too Many?

2009: Google’s Matt Cutts solutions “Is redirecting numerous domains suspicious?”

2009: The Urbanspoon iPhone app had what regarded like Google AdSense advertisements on them.

Twitter Including Ads?

2009: Twitter was selling Twitter Search.

Making Sense Of All The Information: Google, Hadoop & Cloudera

2009: The very attention-grabbing historical past behind Hadoop – an open-source model of proprietary software program developed by Google to course of and analyze large volumes of knowledge for search.

Dennis Woodside Fills Tim Armstrong’s Place At Google

2009: Woodside, a Googler for 5 years, was beforehand Google’s Vice President for the UK, Eire and Benelux.

Early Yahoo Postmortem And Google CEO Eric Schmidt On The Prospect Of MicroHoo

2008: Yahoo’s failure to acknowledge Google as a risk was partly accountable for the corporate’s predicament.

2008: Yahoo and Click on Forensics partnered to fight click on fraud collectively.

Microsoft Launches New adCenter Neighborhood Web site

2008: Options included product/service particular blogs, categorized person boards and extra.

The State Of Search Engine Advertising and marketing 2007

2008: The longer term appears shiny for search, in accordance with SEMPO’s annual State of Search Engine Advertising and marketing report.

2008: Google’s acquisition of DoubleClick closed at $3.24 billion, a mere $140 million extra.

SES NY 2008 Day One Stay Protection Recap

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

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