The Love Your self Boldly marketing campaign has been conceptualized by Ogilvy.
Raga by Titan, a model recognized for its beautiful assortment of timepieces and thought of narratives on the individuality and uniqueness of each lady, pronounces the launch of its newest marketing campaign, Love Your self Boldly. That includes the dynamic and feisty, Alia Bhatt, the brand new TVC urges ladies to unapologetically be themselves.
The movie captures Alia Bhatt adorned in vibrant power-glam and minimalistic-chic seems, symbolizing the proudly trendy and boldly impartial, modern-day lady. Adopting a light-hearted and buoyant tone, the actor is seen selecting up Raga watches, every symbolic of a particular characteristic and speaking concerning the judgements society makes, no matter one’s selections. She goes on to pose a compelling query with the adage “Par in sab ki wajah se, khud se pyar karna chhod doge kya?” prompting ladies to rise past individuals’s opinions and unabashedly reside life on their very own phrases, all this, whereas representing Titan Raga as a recent, clever, unprejudiced companion. Artistic incorporation of the legendary Titan symphony elevates the message and tops off the marketing campaign on a memorable observe.
Sirish Chandrashekar, advertising head at Titan, stated, “We’re thrilled to launch the #LoveYourselfBoldly marketing campaign which aligns with the model’s continued endeavour to normalise a lady’s option to put herself above all else. The philosophy is reflective within the evolution of our product designs and highly effective storytelling, that has discovered sturdy resonance with younger up to date ladies of in the present day. Having damaged a number of preconceptions in her personal journey, Alia Bhatt is a perfect selection to enhance the message of the marketing campaign.”
Puneet Kapoor, chief artistic officer, Ogilvy South, stated, “Isn’t it nice when a superb model asset, just like the Titan tune, will be tailored and used creatively to convey totally different messages and join with audiences in new methods? On this case, it delivers a daring ‘no’ within the face of the judgments the world throws at you. Solely if you love your self boldly, are you able to confidently reject these judgments to domesticate self-love.”
AGENCY: Ogilvy, Bangalore
Chief Artistic Officer, Ogilvy India: Harshad Rajadhyaksha and Kainaz Karmakar
Chief Artistic Officer, Ogilvy South: Puneet Kapoor
Government Artistic Director: Nishant Pratap
Artistic crew: Jaydhrit Sur, Dhruv Menon, Rohini Raja
President and Head of Workplace, South: Tithi Ghosh
Head of Strategic Planning, Ogilvy South: Easo John
Vice President: Akshatha Poojari
Account Administration: Shruti Sundararaman, Ayushi Choudhary, Subhasree Bose
PR Company: AdfactorsPR
PRODUCTION
Manufacturing Home: Chrome Photos
Director: Amit Sharma
Producer: Abhishek Notani & Kush Malhotra
Director of Pictures: Rajesh Nare
Music: Shubhojit Mukherjee
Solid: Alia Bhatt
Publish-Manufacturing Head: Dutta Yewale
