Flipkart has launched the ninth version of its ‘India Ka Vogue Capital’ (India’s Vogue Capital) marketing campaign, to encourage life-style fans to give up the trouble of offline procuring and flick thru the model’s limitless number of trend and sweetness merchandise.
Conceptualised by McCann Worldgroup, the 2 movies function actors Alia Bhatt and Ranbir Kapoor. The movies are set towards a school campus and showcase Kapoor and Bhatt as faculty sweethearts.
Within the first movie, Bhatt is seen admiring somebody’s outfit on her telephone. Kapoor then tells her that they will go and purchase it too, from a well-known retailer proprietor known as Bunty. He exhibits off his bargaining expertise to their associates and tells her that he’ll get the merchandise at a really low cost worth. She then exhibits him her Flipkart app, which has already listed the bottom worth for her favorite decide. The favored child-dressed professor too is seen marvelling on the app.
The second exhibits Kapoor and his classmates ready for Bhatt to reach at a school perform. When the professor asks for her, Kapoor grins and states that she could be late looking for herself an outfit to put on. Bhatt’s good friend then tells Kapoor that she’d already finalised her look. On listening to that, Kapoor jokes that she also needs to be capable of discover the outfit she needs since she refused to go along with him to Ahuja uncle’s store for the saree, Gupta uncle for the Jewelry and Khuranna uncle for her sneakers. The professor then tells Kapoor that it’s a superb factor she didn’t hearken to him, as Bhatt walks in donning her favorite merchandise purchased on Flipkart.
Prasanth Naidu – director, advertising, Flipkart, stated, “Flipkart has a robust understanding of buyer wants, which has helped us present them with best-in-class choices over time. As we speak’s customers want to reside a trendy life-style that’s each accessible and value-driven. With this marketing campaign, our goal is to determine Flipkart as a price life-style vacation spot that caters to numerous wants and appeals to a various demographic throughout the nation. We’re positive that Ranbir and Alia will create a singular reference to our audience and encourage them to take a look at Flipkart as a one-stop-shop for all their life-style wants.”
The marketing campaign will likely be rolled out on tv and digital, for a interval of 14 weeks.
Company: Group McCann
Manufacturing home: Dreampunk Movies
Director: Shekhar Kamble
Government producer: Sahil Jadeja