Sport shoe model Sparx, has rolled out a marketing campaign titled ‘Sparx – It’s In Me’, urging children to push their boundaries and search their true interior potential. Conceptualised by DDB Mudra, the movie options actor Akshay Kumar and goals to attach with the spirit of the youth by way of its shoe vary.
The movie begins with Kumar preparing for a shoot. On being informed that his co-star had not turned up, he factors in the direction of a boy within the crowd and asks him if he’d work with him. With out hesitation, the boy immediately says sure and Kumar fingers him a pair of Sparx footwear, which he wears to carry out all of the stunts he is required to. When he struggles halfway, Kumar encourages him to push by way of his consolation zone and full the duty, with the assistance of the footwear he’s carrying.
Gaurav Dua, govt director, Sparx, mentioned, “We’re feeling very excited on the launch of Sparx #ItsInMe marketing campaign with Akshay Kumar. The model communication tugs on the core of the youth urging them to quash any self-doubts and search out one of the best in themselves. We’re assured that this thought will assist model Sparx constructed a deeper relationship with our customers”.
The marketing campaign is being promoted on TV and digital platforms, supported by billboard and newspaper promoting throughout India.