Aditya Birla Solar Life Insurance coverage highlights significance of life insurance coverage by means of new advert, ET BrandEquity

Aditya Birla Solar Life Insurance coverage (ABSLI)

Aditya Birla Solar Life Insurance coverage (ABSLI), the life insurance coverage subsidiary of Aditya Birla Capital Restricted (ABCL), has unveiled the #IsseZarooriKuchBhiNahi marketing campaign to showcase its not too long ago launched “industry-first” product.

The built-in marketing campaign speaking the plan is captured by means of a collection of situations whereby the protagonists discover themselves caught in unfavourable circumstances like being kidnapped or caught in a carry.

Because the movie progresses, ABSLI’s advisors discover their method to meet the protagonists and humorously inform them in regards to the Nishchit Aayush Plan and its advantages.

Kamlesh Rao, managing director and chief government officer of Aditya Birla Solar Life Insurance coverage, mentioned, “At ABSLI, our focus is to assist our clients with cutting-edge life insurance coverage options.”

Darshana Shah, head of promoting and buyer expertise, Aditya Birla Capital mentioned, “Our method to ABSLI’s new marketing campaign #IsseZarooriKuchBhiNahi is predicated on easy philosophy of capturing individuals’s consideration by describing the product’s USP.”

The corporate goals to create consciousness on the significance of life insurance coverage and its numerous product classes by means of its newest marketing campaign ‘The Lacking Dulha’.

  • Printed On Mar 6, 2023 at 03:42 PM IST

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