Aditya Birla Finance highlights the significance of timing in financing options, ET BrandEquity

Snip from the marketing campaign

Aditya Birla Finance, the lending subsidiary of Aditya Birla Capital has rolled out its new marketing campaign – ‘Zaroorat ke waqt pe zaroorat ka paisa’. The built-in advertising marketing campaign highlights a gamut of mortgage choices offered by ABFL and positions it as the correct financing accomplice for all of the financing wants of shoppers, be it SME loans, mortgage towards property, enterprise loans, private loans and many others.

It stems from the truth that timing is crucial issue with regards to offering financing options. The marketing campaign includes a break up display, stitching collectively a number of cases depicting how ABFL goes the additional mile to make sure it’s at all times there on the proper place on the proper time to fulfil its clients’ necessities with customised options, speedy disbursal, and minimal documentation at enticing rates of interest.

The marketing campaign underlines that whereas the shoppers could obtain a number of gross sales calls providing loans every day, its Aditya Birla Finance that may at all times be there for patrons on the proper time with the correct choices. Therefore the tagline – ‘Zaroorat ke waqt pe zaroorat ka paisa’

Rakesh Singh, Aditya Birla Finance, mentioned, “At Aditya Birla Finance Ltd., buyer centricity has at all times been on the core of our model philosophy and operations. We consistently try to make sure that our options allow a easy financing journey for our clients. By this built-in marketing campaign, we goal to reaffirm that ABFL is dedicated in direction of understanding and fulfilling clients’ wants for pressing funds in a well timed method. We guarantee clients that we’re the financing accomplice they’ll rely on for fast and hassle-free mortgage disbursals to fulfil their wants and aspirations.”

The marketing campaign is being promoted throughout social and digital media, OTT networks and tv.

  • Printed On Mar 18, 2023 at 02:40 PM IST

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