Aadar Malik showcases the perils of unreturnable underwears in Xyxx’s advert, ET BrandEquity

Aadar Malik groups up with Xyxx.

Males’s inside put on and loungewear label, Xyxx, has launched their new marketing campaign to deal with the perils of unreturnable underwear.

Addressing a wide range of issues, like form and dimension, color, material and the merely expressed chronicles of uncomfortable inside put on, the model introduces their returns coverage with humorist, musician and actor, Aadar Malik.

By means of a collection of movies directed by Raihan Mahimtule and produced by The Yellow Umbrella Movies, Malik performs the quintessential, younger, discerning Indian man, who will get caught with the ‘flawed’ underwear that he can’t change or return.

Discovering revolutionary and hysterical makes use of for the unreturnable underwear, like rolling it up right into a makeshift basketball or gifting it to his canine, Malik brings out a key side of the innerwear retail immediately – the dearth of return and change choices in an trade that’s rising at a fast tempo by way of innovation and a big selection of selections in any other case, the corporate said in a press launch.

Throughout retail and e-commerce, change and returns is virtually a given in immediately’s day and age.

Transferring this to the innerwear trade, Xyxx addresses the hole and introduces its insight-driven risk-free returns coverage, the corporate added.

The model has partnered with Garments Field Basis, an NGO that repurposes waste and discarded clothes to upcycle material into helpful on a regular basis objects.

Petal Gangurde, chief of brand name and tradition, Xyxx mentioned, “By means of this marketing campaign we not solely spotlight a pathbreaking transfer within the innerwear trade by way of our danger free returns coverage, but in addition set the tone for a lot of to comply with go well with.”

“Partnering with the Garments Field Basis provides one other layer to our program. You may return simply and be relaxation assured your waste is being managed in a considerate and sort method,” Gangurde added.

Watch right here:

The model’s new marketing campaign reminds clients that it’s a one-stop-shop for all their wants, not simply the occasional.

  • Printed On Feb 28, 2023 at 06:10 PM IST

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