Manufacturers enroll as official sponsors for the Ladies’s IPL; manufacturers will likely be seen on front and back of the jerseys, caps, helmets, and extra.
After immense success of Males’s IPL, The Board of Management for Cricket in India (BCCI) launched the Ladies’s Premier League in 2023. Ladies’s IPL could have a complete of 5 groups; Mumbai Indians, Royal Challengers Bangalore, Delhi Capitals, Gujarat Giants, and UP Warriorz.
Viacom18 Sports activities acquires the worldwide media rights for TV and digital broadcast for the WPL beneath a five-year contract from 2023 until 2027.
The TATA Group is the title sponsor of the WPL and will likely be sponsoring 5 seasons of the match starting in 2023. TATA CAPITAL has bagged the precise chest spot on all group’s jerseys. TATA Motors is one other model that will likely be becoming a member of the sponsors checklist.
Noise companions with Ladies’s IPL 2023 as an affiliate sponsor. Whereas Hero Vida joins as co-powered sponsor Financial institution of Baroda joins as an affiliate media sponsor of the WPL. Different key sponsors for Ladies’s IPL are MPL Striker, World Gold Council, H&M, JSW Paints, and Apar Industries.
Dream11 joins as Official Fantasy Accomplice and CEAT Tyres as Official Strategic Timeout Accomplice. Amul would be the Official Beverage Accomplice. The Official Broadcaster for WPL 2023 can be Sports activities 18.
Jio Cinema joins as Official Digital Streaming Accomplice and has not too long ago launched the league’s first-ever marketing campaign Naam Hoga Tera Har Zubaan Par. The marketing campaign celebrates the resilience, grit, and dedication of each woman who needs to interrupt new grounds by means of cricket and was conceptualized by Ogilvy.
In the meantime, BCCI has additionally unveiled its mascot ‘Shakti the Tiger’ for the Ladies’s Indian Premier League. Shakti was launched in a brief video.
Quick, fierce and full of fireplace! She’s able to set the sector ablaze, lekin #YehTohBasShuruatHai !
Introducing the embodiment of the #TATAWPL our mascot #Shakti ! @BCCI @BCCIWomen @wplt20 @viacom18#WPL2023 #WomensPremierLeague pic.twitter.com/oZcKm7aGwq
— Jay Shah (@JayShah) March 2, 2023
WPL has additionally launched the official anthem for the match ‘Yeh Toh Bas Shuruat Hai.’
Jaagi hui shakti ab mere paas hai,
Dekho abhi, yeh toh bas shuruat hai!Sing alongside to the anthem lyrics video and don’t overlook to tune in to the #TATAWPL from the 4th of March, reside on @Sports18 and @JioCinema!#YeTohBasShuruatHai #WomensPremierLeague #WPL2023 pic.twitter.com/uwaSdJtkaA
— Ladies’s Premier League (WPL) (@wplt20) March 1, 2023
Mumbai Indians
IndiaWin Sports activities Personal Restricted, subsidiary of Reliance Industries Restricted, owned by Mukesh Ambani gained the bid to amass the Mumbai franchise. Mumbai Indians on-boards seven model companions. Lotus Herbals and Ashok Leyland are Principal Companions for the group and will likely be seen on back and front of the jersey, respectively. Dream 11 and Sonata Software program enroll as Affiliate Companions and will likely be seen on the lead and non-lead arm, respectively.
Usha, Max Life Insurance coverage, and Nutrizoe are the Official companions. Usha additionally takes the lead spot on the cap and helmet. Reliance Basis’s Training and Sports activities for All (ESA) will likely be seen on the taking part in equipment’s lead trouser.
Royal Challengers Bangalore
Royal Challengers Sports activities Personal Restricted, subsidiary of United Spirits, which owns RCB within the IPL led by director Prathmesh Mishra gained the bid to amass the Bengaluru franchise. Kajaria Ceramics comes on board because the Principal Sponsors for the RCB Ladies’s IPL and will likely be seen on the entrance of the jersey.
RCB onboards Mia by Tanishq, Dream11, Vega Magnificence, Himalaya Face Care, and Puma as key sponsors.
Additionally Learn: Ladies’s IPL to convey long-due recognition for girls in cricket: Are advertisers recreation?
Delhi Capitals
Delhi Capitals is a franchise group co-owned by JSW and GMR Group. JSW Paints indicators up because the principal sponsor for Delhi Capitals and will likely be seen on the entrance of the jersey. Sportsbuzz11, one other key sponsor of Delhi Capitals will likely be seen on the again of the jersey.
Navyasa and Pleasure Private Care will likely be seen on lead and non lead arm of the group’s jersey. Yatra.com and Galaxy Basmati Rice comes on board as official and affiliate companions, respectively.
Gujarat Giants
Adani Sportsline Personal Restricted, owned by Gautam Adani, gained the bid to personal the Ahmedabad franchise. Gujarat Giants join sponsorship offers with Tata Capital and Adani Group. The group onboards Ambuja Cement as Title Sponsor and will likely be seen on the entrance of the jersey.
Fortune will likely be seen on the again of the jersey. Gopal Namkeen and Adani will likely be seen on the arms. Sports activities Buzz 11 and Cristos have additionally joined as Principal Sponsors.
UP Warriorz
Capri World Holdings Personal Restricted (CGCL) gained the bid for Lucknow franchise. UP Warriorz onboards Patanjali Ayurved Restricted because the Principal Sponsor and the model will likely be seen on the entrance of the jersey. Different key sponsors embody French Essence fragrance and Transworld.
EaseMyTrip enters an commercial settlement with Capri World Holdings Personal Restricted for 5 years of Ladies’s Premier League.
2023 has been pegged because the yr of sports activities. Sports activities AdSpends are slated to achieve INR 10,000 Crore this yr out of which INR 6,000 Crore is slated to be for IPL (males’s and ladies’s each). With the primary season of WPL now in motion, manufacturers are seen warming up with strategic placements.
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