7UP brings a refreshing summer time with Rashmika Mandanna, Advertising and marketing & Promoting Information, ET BrandEquity

Snip from the advert

7UP has launched its super-duper refreshing summer time marketing campaign that includes model ambassador and celebrity Rashmika Mandanna.

The movie showcases Mandanna’s expertise with 7UP because it brings alive the model’s new positioning ‘Tremendous Duper Refresher’ throughout India.

Opening on a sunny, sweltering day, the brand new movie options Mandanna requesting a shopkeeper for a 7UP. The shopkeeper offers her a relaxing bottle of 7UP, however he does so with warning, which leaves her puzzled. Mandanna opens the bottle of 7UP, and the scene shifts to a distant glacier, the place a blob of water, creatively depicting refreshment, begins to kind after which travels throughout snow-clad mountains, shifting in direction of her as she brings the bottle nearer to her mouth.

The bottle of 7UP right here is sort of a magnet that pulls the last word supply of refreshment in direction of you, no matter the place you’re.

The blob, now a large bubble of refreshment, grows bigger by the second. As Mandanna opens the bottle, the bubble of refreshment rushes in direction of her with even better pace. The shopkeeper, foreseeing what’s going to occur subsequent, opens an umbrella because the bubble of refreshment approaches.

The bubble in the end bursts over Rashmika in the course of the market, leaving her drenched in water, signifying the exhilarating feeling of refreshment that 7UP can deliver with each sip. The movie cuts away to the bottle of 7UP and the brand new ‘Tremendous Duper Refresher’ positioning.

Naseeb Puri, senior advertising director, flavours and vitality, PepsiCo India, “There’s nothing customers search extra from our class than refreshment and, with this new marketing campaign, we’re putting 7UP bang in the course of the refreshment narrative. 7UP, with its glowing lemon and lime flavour , is not only a refresher – it’s The ‘Tremendous Duper Refresher’ that uplifts you, be it on a sizzling summer time day or at another second while you merely want a carry.”

“Rashmika’s shiny vitality is after all the proper pairing for 7UP. We’re assured that customers will love this new marketing campaign because it rings so true to every part that 7UP stands for,” Puri added.

Mandanna mentioned, “I’m delighted to be related to 7UP, a model that has been a refreshing affect in our lives for years. It was such a enjoyable expertise engaged on the movie, which is a burst of super-duper refreshment and leaves you wanting for extra. I can’t watch for my followers to see me on this new avatar.”

  • Revealed On Mar 6, 2023 at 07:29 PM IST

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