7 External Link Building Practices for better website positioning

These are the top-ranking factors Google considers relating to exhibiting outcomes on the search engine consequence web page (SERP). On condition that a lot of SEO facilities round getting a number of good hyperlinks to and out of your web site, it’s important to discover ways to make these hyperlinks give you the results you want.

On this article, we focus on what exterior linking is and why it’s best to do it. We additionally reveal seven exterior linking finest practices. On the finish of this text, you’ll know the way to use exterior linking to assist your content material seem larger on the search engine outcomes web page.

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Exterior hyperlinks are hyperlinks that direct readers to a web site apart from your individual. On the floor, utilizing exterior hyperlinks appears counter-intuitive—these hyperlinks take folks away out of your web site, in spite of everything. Nevertheless, as we will see later on this article, it’s one of the vital important sources of rating energy you possibly can ever use.

4 Advantages of Exterior Linking

Linking to exterior web sites, when executed proper, gives a number of advantages:

1. Exterior linking improves your credibility.

If you add reliable and related web site hyperlinks to your content material, it improves the credibility of your web site. As well as, useful exterior hyperlinks present your readers with references, which can improve your web site’s authority.

Exterior linking is much like the way in which you cite sources in a bibliography for a tutorial paper—it reveals that you simply’ve created your content material primarily based on sound analysis.

2. Exterior linking improves your website positioning.

The exterior hyperlinks you add can help serps in figuring out the usefulness and high quality of your pages. Excessive-quality pages often hyperlink to different high-quality pages; thus, serps will have a look at your content material favorably, serving to you rank higher.

For those who hyperlink to an fascinating article on a important subject of curiosity to your enterprise, Google makes use of this as one strategy to know what your web site is about.

3. Exterior linking is a simple strategy to create connections.

Different web sites can inform whenever you’re linking to them. And the possibilities are that they may return the favor and hyperlink again to your web site if the chance arises, which is nice because the more quality backlinks you get, the better.

It’s a simple and optimistic strategy to attain out, make connections in your business, and get your content material in entrance of the proper viewers.

4. Exterior linking gives readers extra worth.

Including exterior hyperlinks supplies a greater person expertise for readers. These hyperlinks result in associated info that provides to the worth in your content material with out duplicating content material. When readers see that you simply constantly hyperlink out to sources that’d assist them perceive a subject higher, they’ll start to affiliate extra worth together with your web site.

Exterior Linking Greatest Practices

In line with Google, linking is without doubt one of the most vital factors for achieving high rankings, you need to perceive the way to use exterior linking to your benefit. Listed below are key exterior linking finest practices to undertake.

When including exterior hyperlinks, don’t simply add hyperlinks for the sake of it. As a substitute, add hyperlinks that direct readers to related content material.

Good exterior hyperlinks are likely to level to associated content material. Examples of what you may hyperlink to incorporate statistics, infographics, movies, and so forth.

Google and different serps worth customers and need to present essentially the most related outcomes to their question. Subsequently, when exterior hyperlinks come from web sites in the identical area of interest, Google higher understands the relevance of your content material and its reputation, resulting in the next SERP rating.


External Linking Best Practices Example: Make links relevant

The exterior hyperlink within the picture above has 60% as its anchor textual content. It results in a web site that comprises that statistic and different related info.

When linking externally, solely hyperlink to websites which are authoritative and reliable. For those who hyperlink to web sites that promote clickbait content material or aren’t skilled, you’ll diminish your reader’s belief. And it may negatively have an effect on how serps rank your content material.

In case you have no alternative however to hyperlink to web sites the place you don’t belief the content material, use a no-follow tag. This tag signifies to go looking engine crawlers that the linked web page shouldn’t be related together with your web page.


The latest content marketing report compiled by HubSpot is filled with exterior hyperlinks to respected sources within the content material advertising business.

External Linking Best Practices Example: Link to reputable sources

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3. Use anchor textual content accurately.

Let’s study a sensible instance of what makes an excellent and dangerous anchor textual content.

We’ve bought an article on HubSpot that talks about the way to write a weblog put up. You possibly can click on here to learn that article.

See what I did there? The phrase “right here” is what is named the anchor text for the hyperlink. And this anchor textual content is important for serps to learn your web site. Sadly, by utilizing “right here” as an anchor textual content, I’m giving Google little or no assist or hints in regards to the content material of the web page I’m linking to.

As a substitute, here’s a significantly better (and proper) method to do that:

The best method: We’ve bought a earlier article on HubSpot that talks about the way to write a weblog put up.

The second method is significantly better than the primary for a number of causes.

First, the hyperlink is simpler for readers to click on on (and know that it’s a hyperlink). However, extra vital is the truth that we now have the anchor textual content as “the way to write a weblog put up.” So, when the search engine spiders “see” this hyperlink, they issue within the anchor textual content when figuring out what the goal web page is about.

So, use descriptive key phrases in anchor textual content or key phrases the linked web page is attempting to focus on. Nevertheless, don’t shoehorn anchor textual content into sentences as a result of it might probably appear like spam, and readers may discover it annoying.

After together with anchor textual content, learn it once more. Does it look compelled? Does the hyperlink look useful and pure? You need the latter to be true.

Right here’s an instance the place Google provides extra details about how to write good link text.


External Linking Best Practices Example:  using anchor text correctlyImage Source

What number of exterior hyperlinks do you have to use in your content material? There’s no conclusive reply.

Nevertheless, you shouldn’t overwhelm your reader with too many exterior or inside hyperlinks. Your objective when linking needs to be to supply the perfect reader expertise attainable. You may find yourself dropping readers in the event that they really feel they’re merely getting used as a part of your website positioning technique.


This web page from Backlinko has at the least 150 exterior hyperlinks and ranks #1 on the Google SERP for a number of queries. Subsequently, you possibly can have as many exterior hyperlinks as you want so long as it is smart so as to add them.

External Linking Best Practices Example: add helpful links using easyredir

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Your exterior hyperlinks ought to open in a unique tab, and there are numerous the explanation why that is vital. Nevertheless, essentially the most vital motive to have hyperlinks open in a brand new tab is that this offers the customer as a lot management as attainable with their expertise in your web site.


This text about statistics that prove why link-building is important comprises exterior hyperlinks that open in a brand new tab. This lets the reader proceed studying the article whereas additionally looking on the info you linked to with out dropping one or the opposite.

It’ll be detrimental to hyperlink to websites competing for a similar key phrases. For instance, when you’re concentrating on the key phrase “Greatest toys for canines,” you shouldn’t hyperlink to a web site that’s already rating #1 for this key phrase.

As a substitute, hyperlink to web sites that supply worth to your content material, like pages that comprise basic info. Utilizing the “Greatest toys for canines” instance, you possibly can hyperlink to a video a couple of particular canine toy you’re selling that’s not on a competitor’s web site.


External Linking Best Practices Example:  external link to ahrefs

Within the picture above, HubSpot’s article in regards to the best digital marketing tools doesn’t hyperlink to a competing article however hyperlinks to particular instruments like Ahrefs that help the article.

Spend a while each quarter (or inside common intervals) to audit your content material for any outdated or damaged hyperlinks. Why’s this vital?

When readers encounter damaged or outdated exterior hyperlinks in your content material, it diminishes their expertise, and so they may start to lose religion in your credibility.

You should use a instrument like Check My Links to seek out damaged hyperlinks in your web site.

External Linking Best Practices Example: conduct a link audit with Check my links

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Construct a Profitable Exterior Linking Technique

High quality exterior hyperlinks in your content material present extra sources to your readers whereas constructing your content material and web site’s authority. When executed proper, exterior linking may even enhance your rating on the SERP.

So now’s the time to implement all you’ve realized from this text and make exterior hyperlinks give you the results you want.

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