As a marketer, you are busy. And, regardless that you in all probability already know that automating duties and workflows can release a variety of time, it takes a variety of focus to arrange, proper?
Effectively, not essentially.
With all the advertising automation instruments at your fingertips, it is easier and speedier than ever to streamline your workflows.
To maximise your automation technique, we have compiled a few of the greatest advertising duties that it’s best to automate in your workflow.
35 Advertising and marketing Duties to Automate
Electronic mail Duties
1. Delivering Content material Downloads
One of the crucial efficient areas of your advertising technique to automate is e mail. As one instance, you’ll be able to arrange automated emails to ship content material opt-ins resembling reviews, ebooks, and free templates.
This may be as a substitute of (or in addition to) triggering the obtain within the particular person’s browser. It additionally has the additional advantage of enabling you so as to add a ‘subsequent step’ CTA within the e mail physique.
2. Electronic mail Newsletters
There is a huge spectrum of what you are able to do to hurry up the time you spend on e mail newsletters.
You can begin by streamlining easy issues resembling creating e mail templates or simply duplicated header designs to hurry up your manufacturing course of.
However your automation choices do not finish there. There’s loads of choices of complicated automation you’ll be able to implement to fit your particular wants.
3. Drip Campaigns
Electronic mail drip campaigns are a pivotal a part of any digital advertising technique. By mechanically enrolling contacts in a marketing campaign based mostly on outlined standards (resembling opting into your mailing checklist or buying a particular services or products), you’ll be able to mechanically ship tailor-made content material at set intervals.
Most drip campaigns work successfully when there is a ‘purpose’ for the result in attain — resembling subscribing to one among your paid plans. After they attain this, you’ll be able to mechanically unenroll them from this drip marketing campaign and even enroll them in one other one as a substitute.
This is a easy instance of a drip marketing campaign made with GetResponse:
4. Sensible Personalization in Emails
All high e mail advertising platforms supply personalization tokens to customise your content material for each recipient.
Take a better take a look at your automated emails and common newsletters to determine the place and how one can put them to one of the best use.
5. Cart Abandonment Emails
Savvy entrepreneurs know to regulate leads which are practically changing however want a nudge to cross the road.
When you have an ecommerce retailer, this may be enabled with an automatic cart abandonment e mail, identical to what Shopify provides:
6. Custom-made Electronic mail Campaigns
Relatively than having e mail drip campaigns for just one stage of your funnel, take time to create personalized e mail campaigns for your entire buyer lifecycle journey. You may create campaigns that share:
- High-of-funnel content material for brand spanking new leads unfamiliar together with your services or products
- Center-of-funnel content material that mentions your product and reveals methods it may well assist them to resolve their ache factors and attain their objectives
- Backside-of-funnel content material with a deeper product focus
When these three kinds of campaigns are used collectively, you’ll be able to seamlessly information new results in change into paying prospects — on the proper tempo and with out extra handbook work in your plate.
7. Electronic mail Observe-Up
Fed up of manually chasing individuals who have not received again to you? Many CRMs allow you to mechanically comply with up after a set interval (resembling one week) so you do not have to spend hours on tedious follow-up.
Lead Technology Duties
8. Minimalist Lead Technology
For those who want a delicate method to automated lead gen, there are numerous ways and types to encourage your technique.
On their simply-designed web site, podcasters and writers The Minimalists present that lead gen would not must be sleazy. It may be, properly, minimal:
9. Web site Banner Promotions
Acquired a webinar developing or a suggestion expiring quickly? Pin a minimally intrusive banner to the highest of your web site to function a suggestion to guests who land in your web site.
10. Touchdown Web page CTA’s
Ask your self: how are you going to encourage your web site guests and weblog readers to stay round and discover different pages?
This “New right here? Click on me” button on the underside proper of Marie Forleo’s weblog headers is an efficient instance of discovering artistic options to spice up time-on-site:
11. Recurring Webinars
The web enterprise platform Kajabi provides each day instructional and Q&A webinars to offer trial customers with extra worth.
This is usually a actually efficient approach to convert extra individuals into prospects — particularly if you happen to can introduce automation to spice up ROI.
Lots of Kajabi’s classes are automated, together with weekly classes for ‘Create and Promote a Product’ and ‘Advertising and marketing Pipelines.’
12. Dynamic CTAs
One of the crucial highly effective options in HubSpot’s Advertising and marketing Hub is Sensible CTAs. By including a Sensible CTA to your web site — resembling in a weblog submit or sidebar — you’ll be able to show probably the most related call-to-action to each customer.
You would promote a product-focused webinar to sales-qualified leads whereas displaying new guests a extra top-of-funnel content material improve.
14. Slide-in CTA’s
When you have created downloadables resembling ebooks, worksheets, templates, or different sources, you need to use these as a robust instrument for automated lead gen in your weblog posts. One approach to seize new leads and get extra downloads is with a slide-in CTA linked to a kind.
Social Media Duties
14. Fb Bots
An impactful and extremely personalised approach to automate lead era is with a Fb bot that guides new leads by way of a conversion course of.
This instance reveals a easy use case that mechanically delivers a content material improve through Fb Messenger:
15. Social Media Scheduling
A brilliant useful approach to save time scheduling your social media posts upfront is with a social media administration app like Buffer.
In your Buffer Analytics, there’s additionally a useful ‘Share Once more’ button that you need to use to reschedule the identical posts that labored properly the primary time.
Content material Duties
16. Dynamic Content material
With dynamic content material in your web site, you’ll be able to enhance conversion charges by mechanically displaying probably the most related content material to every particular person lead.
As one instance, with HubSpot you’ll be able to add sensible content material to your emails, web site pages, touchdown pages, and templates.
After including a wise content material space, you’ll be able to then mechanically present completely different content material based mostly on:
- System kind
- Referral supply
- Most popular language
- Contact checklist membership
- Contact lifecycle stage
17. Content material Manufacturing Queue
Trello is likely one of the hottest and simple methods to handle your crew’s content material queue. However do you know it additionally offers a ton of choices to automate challenge administration, together with preserving your content material pipeline on observe?
With Butler, Trello’s automation function, you’ll be able to create a whole lot of rule-based and if-this-then-that automation to maintain your content material crew on schedule.
search engine optimisation Duties
18. search engine optimisation Website Audit
Not each advertising crew has the sources to rent an in-house search engine optimisation specialist. Even if you happen to do, there are lots of instruments that can assist you streamline your search engine optimisation and keep on high of web site issues and alternatives.
Though it is not the most affordable in the marketplace, Ahrefs is likely one of the hottest and feature-rich search engine optimisation instruments to optimize your search presence.
As one stand-out function, it delivers a Website Audit to crawl each space of your web site, checklist all points, and categorize these by kind and precedence degree. You may then resolve these one after the other and re-run the Website Audit while you’re able to verify for enhancements.
19. Key phrase Analysis
One other space the place Ahrefs shines is key phrase analysis. It is tremendous easy to trace the key phrases you are presently rating for, search for alternatives associated to your related matters, and even determine what your opponents are rating for that you simply aren’t.
Advertising and marketing-Gross sales Duties
20. Upselling Clients
Advertising and marketing is not nearly leads, it is also about your current prospects. Automation is a robust ally on the subject of upselling prospects on the perfect time with services just like these they’ve already gained worth from.
21. Reside Chat
Reside chat has moved from being a nice-to-have to vital for a lot of companies. Your prospects and potential prospects need to simply and shortly get in contact with you.
With dwell chat apps resembling what Drift provides, you’ll be able to create automated chatbots which are configured to herald advertising leads, not simply sales-ready prospects.
22. Lead Qualification
GetResponse is one other useful instrument for strengthening your advertising crew’s bridge to gross sales and serving to them determine high quality leads.
With a advertising automation platform, you can also make certain your leads are sales-qualified earlier than continuing by way of a pipeline.
23. Lead Scoring
With lead scoring instruments, you’ll be able to successfully observe engagement and know which ends up in comply with up with or enroll in a workflow that is additional down the funnel.
ActiveCampaign makes it simple to reward factors and deduct them based mostly on particular habits and engagement, resembling when a lead downloads content material or visits your pricing web page.
24. Good-Match Leads
ActiveCampaign additionally notifies you when leads have gotten extra engaged. It mechanically triggers e mail notifications and assigns duties based mostly on lead rating modifications.
25. Automated Product Demo Video
For instance of automated sales-qualified lead gen, Marketo gates its demo video behind a kind to gather information from certified leads.
26. Lead Task
With gross sales automation you’ll be able to mechanically distribute your new leads and offers based mostly on:
- An evenly distributed round-robin
- Based mostly on worth (to make sure all gross sales reps get about the identical quantity of worth over time)
27. Trial Extension Provides
If somebody indicators up for a trial of your product however would not convert, contemplate sending them a trial extension supply.
This efficient instance from Kajabi is beneficiant and extremely personalised to encourage conversions.
Administration & Group Duties
28. Contact Administration
Your dropping a variety of time in your workday if your online business would not have an automatic approach to manage contacts from all channels
Your reply to this can be a cloud-based CRM system with built-in pipeline administration and automation capacities, resembling what Copper, HubSpot, and Pipedrive supply.
29. Inbox Filtering
You do not have to achieve inbox zero, however you’ll be able to clear up a variety of the chaos in your inbox utilizing automated inbox filtering. This is a fast WikiHow tutorial on how one can use Gmail’s precedence inbox function.
30. Sync New CRM Leads
Two of a very powerful instruments in your advertising stack are your CRM and e mail advertising app.
Your CRM works greatest when it is on the middle of your stack with contacts from different apps immediately synced. It is also essential to make sure that the proper leads are in your e-newsletter checklist. You may obtain each of those objectives by preserving your CRM and e mail platform in sync.
In addition to syncing related new CRM contacts together with your e-newsletter checklist, you can even immediately take away leads out of your mailing lists in the event that they opt-out in one other app.
31. Advertising and marketing Experiences
It is simple to spend so much of your workweek on reporting: discovering the proper information, creating visualizations, and sharing these together with your crew.
This is a free Google Knowledge Studio reporting template that reveals how you would mechanically join your information.
32. Updating Assembly Slides
As a substitute of manually updating Google Slides with the proper information forward of conferences, you’ll be able to mechanically sync charts and information views in Google Sheets with Slides (and Docs) to release time and cut back scope for error.
33. Slack Reminders
For those who’re an everyday Slack consumer, you’ve a lot of automation choices to streamline your workflows. You may reap the benefits of this by organising a weekly Slack reminder to prep for upcoming crew conferences.
34. Crew Progress Updates
One other instance of how one can reap the benefits of Slack automation is by asking for updates on essential tasks in the beginning of each week. Just like Slack reminders, you’ll be able to message your crew on a recurring foundation so that you’re at all times within the loop.
35. Challenge Administration
Like Slack, Trello is one other app you could shortly degree up with automation.
For example, in case your editorial crew has a content material planning board, each time a weblog submit is moved to the ‘Enhancing’ column on Trello, the due date is mechanically up to date and the proper crew member is assigned to verify every bit is edited on time:
36. Contact Knowledge Enrichment
Do you end up having to manually discover out details about a brand new lead? Use Clearbit to mechanically enrich the info you’ve for each new lead that enters your CRM and advertising apps.
37. Automated Knowledge Syncing
Manually exporting and importing information between apps won’t ever be the spotlight of any marketer’s day.
To release time for what actually drives your KPIs whereas enhancing information high quality in your whole advertising apps, arrange a two-way information sync between your apps. This can hold the shopper information in sync not solely throughout your advertising apps, however all through your whole tech stack, too.